UCLA Anderson partners with TED to host second annual TED Week
Three-day event connects students and faculty with world's top thinkers
By Carla Collado-Martinez February 22, 2013 Category: Campus News
Following last year's successful collaboration, the UCLA Anderson School of Management is again partnering with TED — the nonprofit that presents the globally acclaimed TED conferences — to host a series of panels, TEDActive workshops and TED-themed talks on campus. Roughly 900 participants attended the 2012 debut.
UCLA Anderson's TED Week 2013, which runs from Tuesday, Feb. 26, through Thursday, Feb. 28, offers the UCLA community exclusive access to live-streaming of the TED2013 conference in Long Beach, Calif., and opportunities to hear from and engage in dialogue with some of the world's most innovative thinkers.
The events at UCLA Anderson will be tied to this year's TED2013 theme: "The Young. The Wise. The Undiscovered."
"TED fits with the DNA of our students and faculty at UCLA Anderson, where we think in the 'next,'" said UCLA Anderson dean Judy Olian. "We're providing real-time access to TED speakers and a creative environment that encourages participants to go beyond sharing ideas — taking the ideas and shaping them into realizable solutions."
Eight UCLA Anderson panel discussions will take place throughout the week at which student, alumni and faculty panelists will engage in conversations prompted by the presentations of TED2013 speakers, including U2 singer and activist Bono; Allison Hunt, owner of HATCH Research Intelligence; Mary Lou Jepsen, founder of Pixel Qi and co-founder of One Laptop per Child; Jinsop Lee, founder and design director of the design company Uncle Oswald Is My Hero; and Leyla Acaroglu, founder and director of Eco Innovators.
The panels are sponsored by student groups, including the Management Consulting Association, the Marketing Association, the High-Tech Business Association, the Entertainment Management Association, Design for America and Net Impact.
Video monitors throughout UCLA Anderson will live-stream uninterrupted content from the TED2013 conference, and an idea-incubation lounge will serve as a "thought hub" for the week, where students can participate in the TED discussion through social media and other means.
"It's exciting to continue our partnership with TED and to be able to offer the UCLA community access to one of the most coveted events worldwide," said Jim Stengel, an adjunct professor of marketing at UCLA Anderson and former global marketing officer with Procter & Gamble, who spoke at TED2012. Stengel will attend this year's event in Long Beach, facilitating live conversations between TED2013 speakers and UCLA Anderson attendees.
A "Think in the Next — Design in the Now" ideation workshop on Wednesday evening will give students a chance to tackle one of the various TEDActive projects and use design exploration to develop business solutions.
TED Week at UCLA Anderson will close Thursday evening with a "Campfire" reception featuring TED-inspired stories from students and faculty. Last year's speakers included professors Shlomo Benartzi (discussing behavioral economics), Bhagwan Chowdhry (outlining his Financial Access at Birth research) and Rakesh Sarin (on how happiness can be quantified and measured), as well as student Stuti Goswamy (sharing insights on the Dream Act).
This year's TED Week, sponsored by the Center for MEMES (Management of Enterprise in Media, Entertainment and Sports) at UCLA Anderson, has expanded to include the participation of UCLA's Henry Samueli School of Engineering and Applied Science, the UCLA Graduate School of Education and Information Studies, and UCLA's Luskin School of Public Affairs.
"TED Week brings together the brightest minds from all parts of campus to experience some of the brightest minds in the world," said Sanjay Sood, associate professor of marketing at UCLA Anderson and faculty director of the Center for MEMES. "It's a unique UCLA Anderson experience that inspires and engages the next generation of leaders to consider how business can make a positive impact in the world in addition to making a profit."
Get more information on UCLA Anderson's TED Week and view the full lineup for the TED2013 conference in Long Beach.
The UCLA Anderson School of Management is among the leading business schools in the world. UCLA Anderson faculty members are globally renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides a distinctive approach to management education to more than 1,800 students enrolled in its M.B.A., fully-employed M.B.A., executive M.B.A., global executive M.B.A. for Asia Pacific, global executive M.B.A. for the Americas, master of financial engineering, doctoral and executive education programs. Combining selective admissions, varied and innovative learning programs, and a worldwide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders. (Follow UCLA Anderson on Twitter and on Facebook.)
The Center for MEMES (Management of Enterprise in Media, Entertainment and Sports) focuses on the accelerating changes driving these industries. As the preeminent organization for thought leadership in media, entertainment and sports, the center brings together distinguished professionals, students and researchers to explore new ideas on how companies and executives can manage and thrive in the face of transforming business models. With a unique offering of courses, leading research, industry events and an elite network, the Center for MEMES examines the increasingly complex entertainment sectors and convergence with new forms of media.
TED (Technology, Entertainment and Design) is a nonprofit organization devoted to ideas worth spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available for free at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former British Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, Calif., along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.
TED's media initiatives include TED.com, where new TEDTalks are posted daily; the recently launched TED-Ed platform for students and educators; the Open Translation Project, which provides subtitles and interactive transcripts, as well as the ability for any TEDTalk to be translated by volunteers worldwide; and TEDBooks, short e-books by speakers that elaborate on a single idea originally presented on TED's stage. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. (Follow TED on Twitter and Facebook.)